7/30/2023 0 Comments Fashion nova stock history“The fast fashion industry runs on a bubble of exploitation because if the clothing were priced in a fair way, with fair wages in our 2022 world, the clothing would be a lot more expensive.”įast fashion can be a race and feminist issue since most garment workers tend to be impoverished women of color, Barber says. However, “buying a $5 dress isn’t a victimless crime,” notes Aja Barber, U.K.-based stylist and consultant and author of the book Consumed - which tackles colonialism, climate change and consumerism. One-in-five fast fashion shoppers say they feel pressured to have the latest styles due to social media. The push to constantly switch up your wardrobe and post a quick selfie of your outfit on Instagram can also pose a problem. “People are more affected by the pocketbook than they are by their ideals.” “The road to hell is paved with good intentions,” says consumer behavior expert Michael Solomon. Half of fast fashion shoppers believe that fast fashion is harmful to the environment, but they seem to be primarily motivated by its affordability and convenience, says thredUP. With prices rising, it's taking both creativity and determination to strike a fitting balance between sustainability, affordability and style.įast fashion is cheap - but comes with consequencesįrom big brands such as H&M and Zara, to celebrity-endorsed e-retailers like Shein and Fashion Nova, the global fast fashion industry is projected to grow 8.8% this year, according to a report from market research firm Research and Markets. That said, the fast fashion industry is still going strong, and its primary demographic is made up of young women trying to stay in style without breaking the bank. Gen Z and millennials make up a major proportion of these shoppers - and 62% say they look for an item secondhand before purchasing it new. The secondhand apparel market is expected to grow 127% by 2026, according to a recent report from thredUP, an online consignment and thrift store. Sustainable fashion has been making waves lately on TikTok and other social media platforms with viral thrift haul videos. And I wasn't super aware of the process.” “Growing up, I just thought clothing was made by machines, I didn't know there were people behind the clothes. “The production of textiles was inherently sustainable - especially when we could build relationships with local artisans, block printers, local tailors, which is something that a lot of consumers are aware of, and participate in,” says Elety, a 24-year-old South Asian sustainability blogger and fashion designer who currently resides in Dallas, Texas. Niha Elety developed her love for sustainable fashion when she moved to Hyderabad, India at the age of 11.
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