And like the rest of the industry, they won’t be going away anytime soon. Based on the past boxes and the growing popularity of their platform, it seems DHC has firmly established its niche within the growing cannabis marketplace. Especially in the smoking industry, there’s a lot of confusion when you go in-store, and the stigma.”īaum wouldn’t reveal any upcoming collaborations, though hinted the June subscription box will be exciting. “We live and breathe this stuff, and are confident we can curate every box with cool things people haven’t seen before. Also, people don’t want to go to shops anymore. “People love surprises and the thrill of discovering new things! In our industry, there are new products coming out every day. Related Story: 6 Things Everyone Needs To Know About Today’s Marijuanaīaum thinks he can explain why subscription boxes like Daily High Club and others have taken off in the way they have.But the best deal is the El Primo box at $30/month which incudes a featured glass piece tied to the month’s theme, plus various swag and smoking essentials. Connoisseur is a more curated experience at $12/month, featuring 7-9 products with higher-quality natural products plus stuff like pre-rolled cones, filter tips, and lighters. All-natural goes for $1 per month (plus $2 for S+H) will include your old-school products like rolling papers and hemp wick. We were able to gauge their video comments to get feedback and know where to grow and improve.”ĭHC breaks down their subscriptions into three categories: all-natural, connoisseur, and El Primo. “YouTube is great because it gives you a direct line to a vlogger’s audience. “After we got our initial boost from Reddit, we turned to YouTube to generate grassroots buzz around the brand,” Baum wrote. You can search YouTube for the latest DHC subscription box and find several reviews from popular cannabis vloggers and enthusiasts. Because marijuana companies can’t participate in traditional advertising, DHC used influencers like Casey Neistat and Tommy Chong to promote his company. Using a very social media-forward strategy, DHC marketed itself by building audiences on popular platforms like Instagram and YouTube. RAW only makes high-quality & earth-friendly products that improve your smoking experience.But what really separates DHC is their promotional approach. RAW revolutionized the smoking world by creating products that are naturally, ingeniously designed to enhance the smoking experience. They have collaborated with legends such as Tommy Chong, B-Real and 250,000 other epic smokers. Daily High Club’s offerings now include three tiers of subscription boxes, hundreds of glass products and other smoking accessories. The company started with only one product: a $1 subscription pack of smoking supplies. Launched in 2015, Daily High Club is one of the most popular online headshops, featuring remarkable smoking subscription boxes and premium smoke-ware.
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